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Storytelling in CRM: Moving Beyond Producing Gray Literature

  • 14 Oct 2021
  • 2:00 PM - 3:30 PM
  • Virtual
In a world of viral tweets and social media influencers, the past is getting swept under the rug. The work of cultural resource management (CRM) firms is often regulated to gray literature, a checked box before breaking ground. Nevertheless, our efforts reveal powerful human stories with the power to inspire, to educate, to bring change. This webinar provides a virtual “bootcamp” that offers baseline training in the principles of storytelling, photography, videography, public speaking, and social media. Not only will participants leave with a better understanding of the benefits of meaningful public outreach in CRM, but the skillset to try it out on their own.

Learning Objectives

Understand the five principles of storytelling;
Understand the mechanics of capturing quality photography;
Understand the mechanics of capturing quality video;
Learn how to give an informative and engaging presentation for a technical audience;
Learn how to give a public talk for a general audience;

Learn how to share content on social media.

Register Now!

Register of Professional Archaeologists
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